In this project, we explored the creation of a brand that emanates from our own personalities. We were tasked with the conception of the brand name, products, taglines, style, packaging, retail experience, and virtual experience.
Thirst is a mobile tea truck that serves luxury–spiced tea in the San Francisco Bay Area. The menu consists of rich, spicy brewed teas and packed tealeaves that pack a kick in your cup.
Instructor: Connie Hwang